smash hits

one of many vague, nebulous, meaningless marketing hype phrases with no prerequisites, rules or regulations required to differenciate between them. see: hit, break-out/thru, smash. they imply that the product is already in some way "successful" & therefore is deserving of your attention, because you the consumer are a follower & couldnt possibly find something interesting on your own unless thousands or millions or others had already experienced it & said it was worth your valuable sheeple time & interest.